A monolith store rebuilt as a headless commerce stack — sub-second pages and a 28% lift in mobile conversion.
Aurora’s legacy storefront buckled under seasonal traffic and shipped changes in weeks, not hours. Every campaign meant a developer queue.
A headless front-end on an edge runtime, decoupled from the commerce backend through a typed API layer. Content and merchandising moved into a system the marketing team controls directly.
Pages render in under a second on mid-range phones, deploys ship multiple times a day, and conversion on mobile climbed 28% in the first quarter post-launch.